Design module: weekly tasks

Every week we had tasks to complete in class that helped us practice using Indesign and Photoshop. Each of these tasks tested our InDesign and Photoshop skills and allowed us to get more familiar with the software. Becky Chilcott gave us very detailed exercises and it was great to be able to work through them…

Marketing design

Marketing design: look at everything, not just books.  Can be creative and use all sorts of materials. branding guidelines It’s important to respect branding guidelines when it comes to designing marketing materials. Companies might have certain fonts, color palettes and logos rules they want you to use that you need to carefully follow. Color palettes…

Design task: cover design

This week we matched fonts to 7 different images and then choose one to make a cover out of, without editing the image and just focusing on the typeface. We had to be careful to add all the correct elements, barcode, logo, retail price, etc. This is the one I chose and the cover I…

Emailing authors in class (cont.) – A JN4403 module task

In commissioning editing, the author–editor relationship is what it’s all about. Which is why sending out the right email, with the right tone, is important. Last week, the class emailed two authors. Now we’re going to look at the authors’ responses, what are good ways to go about it, and examples of what not to do. Remember…

Building a list around a theme – A JN4403 module task

For this week’s task we were given a theme (the Rise of the Far Right) around which we had to build a list. The main questions to ask ourselves were: how to identify books and authors in that area? What are the gaps in the market? I decided to look at social media trends that…

Emailing authors in class – a JN4403 module task

The class had great fun with this one! We had the choice of emailing two different authors, one informing him that his book wouldn’t be published in paperback despite his wishes and the other one replying as to why a copy of his book wasn’t available in his local Waterstones. Tom Mason wanted a range…